Dacia Duster Car Studio
Creation of the first onboard video studio
Customer : Hopscotch for Dacia
Date : november 2017
Category : consulting, Picture marketing, Custom, Car Studio
Increase the visibility of the new Dacia Duster using customized video advertising content creation and social media sharing during the event :
Journalists from specialized international press outlets were given a chance to test drive the Greek carmaker’s latest model in November 2017. It was held in a spectacular setting – a rock quarry – to really put the crossover vehicle through its paces. It was quite different to the urban environment in which it is usually driven.
The Hopscotch communication agency, which headed up the project, asked OuiBeat to lend its expertise to create a customized video for each test drive during a month :
The design and the project :
1. Video filming and editing: Filming was done in two stages: a generic video capsule for Alpine was created to get footage of the surrounding area and various obstacles along the course. Next, a dashboard camera was installed to capture each journalist’s experience and reactions as they drove the course.
2. Moderation platform : Once the journalist footage was recorded, a moderation platform was used to automatically integrate key clips of the footage into the generic video. These clips could then undergo tailored customization remotely or from the site.
3. Email solution : Within seconds, journalists from around the world received a customized responsive email designed in accordance with the brand’s corporate graphic guidelines. The video could be viewed directly from the email and journalists could also share the content on social media. The engagement and reach were improved even further for this campaign thanks to the pre-approved wording used in journalists’ tweets and posts.