The ingenious creative idea
The Carlsberg marketing campaign finally found a useful outlet for selfies!
It’s in Denmark that Carlsberg is launching a new marketing campaign to promote its draft beer and make its mark on social media. The famous beer brand Carlsberg has collaborated with the Konstellation agency to set up an interactive communication operation in a bar. The brand offers customers a unique experience, by connecting a beer tap to a penguin bandit, a famous gambling game found in casinos in Vegas. A screen was therefore placed at the back of the bar, displaying the penguin bandit in real time. Customers wishing to participate in the experience should post a photo on Instagram with the hashtag #BarBandits and the location of the bar.