Kinder thinks big for its 50th anniversary.

Integrate social media, Social Wall and RFID to live an unforgettable moment

Customer: Havas Event (for Kinder)

Date: october 2018

Category: Social MICE, RFID, check in app, Quiz


Concerts, comedian shows, basketball initiation or makeup workshop … for its 50th anniversary, Kinder organized an exceptional birthday party!


To facilitate the experience of the 5000 people of the public, the Kinder event agency « Havas Event » called on OuiBeat and Connect & GO to deploy a device of:

• RFID access control:

+ 20 airlocks to accredit audiences and VIPs.

• security:

Each child had a lost emergency number on their bracelet so that the hosts could scan it to quickly notify their parents.

• mobile photos:

Mobile photographers were on the move with a connected SLR to take pictures of the children up close. A simple scan allowed families to recover the photos in their email inbox.

• quiz:

An RFID quiz. 8 families facing an animator could scan their bracelets to answer the musical quiz

• social wall on giant screens:

Broadcast and analyze in real time Twitter + Instagram posts #KinderFamily # Kinder50ans and photos of the event and broadcast on the Social Wall screens of the event.
Images of the event:

Social Wall Social MICE Kinder
shooting photos pour Social Wall Social MICE Kinder
Scan RFID application check in pour Kinder
Social Wall Kinder par OuiBeat
Accueil event Kinder Family
Accueil Familles evenement Kinder Family
Quiz event Kinder Anniversaire
Application de Quiz pour Kinder

OuiBeat is always there to create connected experiences and encourage audiences at events to share their best moments on social networks and disseminate them on social wall.

Over 550 customers arealready creating experiences
authentic marketing