SEAT
Launch of the new Ibiza.

SEAT Ibiza Grand Tour
Promoting the launch of the new car via its audiences

For the launch of its new Ibiza, SEAT and the agency Double 2 invited the public to discover the brand’s iconic model on a Ferris wheel installed at Place de la Fontaine aux Lions in the La Villette neighbourhood of Paris. For a week, visitors could admire all of Paris from 30 metres above the city inside a SEAT Ibiza.

Double 2 and OuiBeat worked together to let participants share this unique and exciting experience on their social media accounts using the hashtag #IbizaGrandTour. The campaign was designed around a social wall created especially for the event. Visitors could interact in real time on Facebook Live using a 360° camera they received when entering.

Double 2 and OuiBeat worked together to let participants share this unique and exciting experience on their social media accounts using the hashtag #IbizaGrandTour. The campaign was designed around a social wall created especially for the event. Visitors could interact in real time on Facebook Live using a 360° camera they received when entering.

The original and offbeat experience created by OuiBeat is part of the new “Start Moving” brand platform and reaffirms the brand’s desired communication angle to target urban, connected, spontaneous users who are always on the go.
In the end, there were more than 2,500 test drives and just over 668,000 online views.