Social Wall Maison & Objet Fair
Social Wall event et web site
Customer : Maison & Objet
Date : november 2016
Category : Social Wall, Social MICE, Social Web
A giant social wall on the show dedicated to interior decoration to optimize the visibility of the show on social networks and increase engagement.
The Maison & Objet fair has decided to make digital development its spearhead. To support the launch of its new digital MOM platform, the show called on OuiBeat to digitize the experience of visitors during this second annual edition.
The organizers saw it big: a giant social wall at the entrance to the fair as a welcome. Exhibitors and participants were invited to share their favorites at the sight of the greatest number.
To offer the most complete experience possible, a responsive version of the social wall was available on the Maison & Objet website, disseminating the content of the official accounts of the show and of Paris Design Week, also activated during the week.
A solution that will have enabled the organizers to highlight the different influencers of the show, to increase the virtual community but above all, to offer an interactive experience to all those present at the event.