The hairstyle night l’Oréal

For the fourth year in a row, L’Oréal Professionnel and the Black Lemon agency have called on OuiBeat to digitalize the largest hair salon event in France.

Inaugurated by Nathalie Roos, General Manager of L’Oréal Professionnel, this major event in the hairstyle sector saw no less than 2,000 people being styled by 120 professional hairdressers, making Paris City Hall the largest hair salon in France for one night

The social wall created for the occasion was visible from a giant screen placed on the main stage as well as on several TV screens. This set-up enabled L’Oréal Pro to link the 2,500 partner showrooms of the operation, Instagram followers, Influencers and visitors at the event venue.

In addition to highlighting and distributing community content on all social walls, the evening also highlighted industry-leading innovations such as 3D technology with the L’Oréal Professionnel Style « My Hair app ».

The key figures of this 2018 edition:

• 45,000 people expected and 2,500 partner shows throughout France.
• 120 participating hairdressers and more than 2000 attendees.
• More than 30 participating countries.
• 1 Social wall in multi-screen broadcast and giant screen.
• More than 230,000 interactions through the hashtags of the evening
• More than 300,000 people reached  with the hashtags of the evening