Enter in the futur of football with Adidas
An interactive and visual experience for the launch of the new range of football shoes by Adidas “Speed of Lights”.
A year after having developed the Intended Arena, the first digital stadium of the world, Adidas so proposed an experience immersive and connected with the concept ” Stadium of Lights “. For a weekend, the fans of the brand with three stripes which were register beforehand, could so experiment the future of the soccer.
Among these innovative and digital experiences, the 3D e-kiosk 90° was also proposed inside the Palace Brogniart.
Equipped with several DSLR cameras on a rail, the 3D e-kiosk took 9 photos at the same time, seizing the participant in full movement, and so allowed to create a short stereoscopic video in 90 °.
In order to make the experience go viral, a totally branded platform gave to the participants the possibility to receive their personalized sequence and to share it immediately.