The ingenious creative idea
from Carlsberg
#BarBandits.

The Carlsberg marketing campaign finally found a useful outlet for selfies!

Carlsberg launched its new marketing campaign in Denmark to promote its draught beer and carve out a place on social media. The famous beer brand joined forces with the agency Konstellation to implement an interactive communication campaign in a bar. The brand offers customers a unique experience where they can connect a beer dispenser to a slot machine like those you find in Las Vegas casinos.

A screen was placed behind the bar with the slot machine displayed in real time. Customers who wanted to participate in the experience had to post a photo on Instagram with the hashtag #BarBandits and the location of the bar.

Watch the project video :