The Audi Sport family on the legendary Paul Ricard racetrack.

Audi Sport Night
Share driving experiences in real time on the socialwall SOCIAL MICE

customer : Audi Sport

Date : 2017

category : Social MICE

On 17 November, Audi brought the entire Audi Sport family together at the legendary Paul Ricard racetrack in Le Castellet, France. It was a unique and exclusive event to present the latest Audi RS3 and celebrate the 10-year partnership between Audi and the Paul Ricard racetrack.

During the event, guests, journalists and influencers were able to get a first-hand experience in race cars while riding with professional drivers. The several dozen lucky guests got a chance to try out the entire Audi Sport range.

For the event, Audi asked Double 2 and OuiBeat for a connected solution. The result was the OuiBeat web socialwall, where guests could view, download and share exclusive content from the evening using the hashtag #AudiSportNight.

To digitize the reception area, OuiBeat also created a social wall screen, displayed on the five booth screens which were turned into a VIP box for the occasion. The installation was rounded out by a Facebook Live to let guests follow the brand’s news and see content from the event.

audi sport night

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