Audi Sport Night
Share driving experiences in real time on the socialwall SOCIAL MICE
customer : Audi Sport
Date : 2017
category : Social MICE
On 17 November, Audi brought the entire Audi Sport family together at the legendary Paul Ricard racetrack in Le Castellet, France. It was a unique and exclusive event to present the latest Audi RS3 and celebrate the 10-year partnership between Audi and the Paul Ricard racetrack.
During the event, guests, journalists and influencers were able to get a first-hand experience in race cars while riding with professional drivers. The several dozen lucky guests got a chance to try out the entire Audi Sport range.
For the event, Audi asked Double 2 and OuiBeat for a connected solution. The result was the OuiBeat web socialwall, where guests could view, download and share exclusive content from the evening using the hashtag #AudiSportNight.
To digitize the reception area, OuiBeat also created a social wall screen, displayed on the five booth screens which were turned into a VIP box for the occasion. The installation was rounded out by a Facebook Live to let guests follow the brand’s news and see content from the event.
